Copy
The idea is there. The words aren’t.From propositions and naming to campaign concepts, scripts and brand language.
WORDS. STORIES. MOMENTUM.
Need a lift?
I’m Niels Arnbak. I turn rough ideas into sharp concepts, find the words and stories that make them travel, and help get them off the ground in the real world. Call me when the idea is good, but the words, the shape or the next move are still up in the air.
Lead case
Paper Trails / Stadsbehang
Two street-marketing agencies, mountains of knowledge and no real content plan. I’m turning the lot into one lean content operation, with strategy, AI-assisted production and enough human judgement to keep it interesting.
See the project →Three ways I tend to be useful.
Explore services →Selected work
View all work →
Unilever · Volvo · Bacardi · Corona · ID&T · The Social Hub · Stadsbehang · Piratenpartij
About me
Deliberately all over the place
At uni, I studied how algorithms work. At ad agencies, I learnt how to make ideas travel. And pretty much all my life, I’ve been starting (sub)cultural initiatives that bring people together.
More about me →About you
So, what needs moving?
You know what you mean, but others don't?
I can help shape your ideas and capture them in sharp copy.
Your stories keep being shelved?
Let me help find the formats and process that keep them coming.
Nobody owns the next step in your plan?
How we can make it happen may be my favourite kind of challenge.
Got a project on the table? Let’s talk.
Drop me a line →